20-22 June, 2019

15th International Cosmetics, Beauty, Hair Exhibition
IFM / Istanbul Expo Center, Turkey

News

20 December 2017

Why exhibit at BeautyEurasia 2018?



As Turkey’s leading cosmetics and personal care event, BeautyEurasia brings together manufacturers, suppliers, and buyers of beauty and personal care products to share experiences, establish business contacts and make international business deals. Here's why BeautyEurasia is an excellent opportunity for growing business leads.


A healthy market

Turkey’s personal care and cosmetics market has continued its upward trend in 2017 despite wider economic issues in the country. In 2016, Global Healthcare Technologies estimated the market at $3.1 bn, with imports amounting to $2.48 bn.

Demand has remained strong and this indicates a potential to grow further still as the economy recovers.

Market research firm Euromonitor predicts a healthy CAGR for the market – around 10% until 2020. With a low average of $35 per capita spend on cosmetics and personal care compared to $159 in Europe, there is strong potential for further growth in the next few years – good news for suppliers to the sector.


A target audience

Every year, over 7,000 visitors from more than 90 countries attend BeautyEurasia. Visitors include representatives of manufacturers, private labels, importers, distributors, wholesales, exporters, department stores and retailers, supermarkets, beauty and hair salons, hotels and spas, online stores, herbalists, pharmacies, duty free stores, trade associations and the media.

There’s no easier way to access Turkey’s cosmetics and personal care market than at BeautyEurasia 2018. This year, the event will focus on attracting B2B visitors to enable exhibitors to meet and spend more time in negotiations with distributors, buyers, and retailers.


Increased visibility

BeautyEurasia is the best platform to enhance your brand awareness on the Turkish market and let the sector know about you. As an excellent promotional tool, and high satisfaction – 82% of 2017 exhibitors surveyed at the show are planning to return for 2018 – BeautyEurasia provides a valuable chance to present your brand to the sector.


Network opportunities

BeautyEurasia is an opportunity to engage with key buyers and decision makers. Benefit from our networking tools such as the international and national Hosted Buyer Programmes that attract delegations from numerous Turkish cities and neighbouring countries looking to come to agreements on procurement deals and partnership opportunities.


Find out more about the benefits of exhibiting.

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