27-29 April 2017

IFM, Istanbul Expo Center
Turkey

News

  • 07 April 2016

    Men’s cosmetics: Innovations and Necessities

    Men are becoming increasingly vain and concerned with looking good. While fragrances and colognes are still the most highly sought products, demand for hair products, anti-aging products and moisturizing products has been growing.

  • 28 March 2016

    Önümüzdeki Sezon Her Yerde Görebileceğiniz 5 Güzellik Trendi.

    Makyaj-olmayan makyaj ve ‘modellerin tamamen kendilerinin yapmış olabilecekleri’ saç modelleri sezonlarından sonra şimdi de nihayet podyumda büyük saçların ve güçlü makyajların dönüşünü izliyoruz. ‘Bu doğal bir ilerleme, olması gerekiyordu’ diyor Missoni’nin sahne arkasında görev yapan saç stilisti Anthony Turner. Turner bu sezon Salvatore Ferragamo’da bir grafik parmak-dalgalı at kuyruğu geliştirdi. ‘Sanki saçı yeniden yapıyormuşuz gibi bir duygu, ve makyaj varken bile yeniden makyaj görmeye başlıyoruz.’ O zaman şimdi arkanıza yaslanın, güzellik trendlerine bir göz atın.

  • 25 March 2016

    3 Ways to Build Trust With Clients in the Beauty Industry

    Here are 3 tips to help you build trust with your clients.

  • 23 March 2016

    5 Tech Forces Reshaping The Beauty Industry

    Cosmetics is a massive global industry. In the US alone, we spend more than $55 a year on the makeups, creams and other products that make us look and feel good. Below, we look at 5 technologies that are currently or are poised to shape how we experience the beauty industry, from how we buy to what we buy.

  • 17 March 2016

    The big data revolution is well underway in the cosmetics industry

    Maximize the sensory perception of a perfume, better targeted sampling campaigns, optimize a cosmetic formula, better understand customer behaviours... In a few years, the scoop of big data has expanded considerably. Retailers, brands, manufacturers: the entire perfume-cosmetic sector is concerned! Yet the field of opportunities offered by big data processing still remains to be discovered.

  • 29 June 2015

    BeautyEurasia 2016 promotions have started successfully

    450 exhibitors from 42 countries and 9.127 industry professionals from 100 countries made the BeautyEurasia 2015 event in Istanbul such an enjoyable success.

  • 29 June 2015

    Dubai, United Arab Emirates was another stop point for BeautyEurasia

    Dubai, United Arab Emirates was another stop point for BeautyEurasia

  • 14 January 2015

    BeautyEurasia 2016 promotion activities started

    BeautyEurasia 2016 promotion activities started from Europe: Amsterdam

  • 14 January 2015

    National and country participation from all over the World

    National and country participation from all over the World

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