Dec 04 | 2018
Founded in 1961 by Mişel Gülçiçek, our company has been operating in the field of fragrance production for 57 years now and our products are sold to famous global brands and companies within the industrial, home care, personal care, and cosmetics industries.
What is your area of activity?
Founded in 1961 by Mişel Gülçiçek, our company has been operating in the field of fragrance production for 57 years now and our products are sold to famous global brands and companies within the industrial, home care, personal care, and cosmetics industries. Within the scope of R & D center activities in our company as well as in the world's first integrated fragrance production plant with the highest capacity under a single roof; we produce around 280 raw materials and sell them to international manufacturers operating in our industry in international markets.
What trends have you seen recently?
While discussing the trends, I would like to briefly summarize the activities that our marketing team has prepared with a two-year prediction. First of all, when we look at the brands in the global retail industry, we see that the traditional approaches are redesigned to address the target audience of Generation Y and the “iGEN” generation. The innovative approach is reflected in the visual format and packaging usage of the brands in all European and US markets. New formats offer new options for consumers with their multifunctional, dynamic, art-inspired, and fun presentations. The additional benefits of the product contents and the rise in the use of fragrances with new technologies lead to a growing interest. In order to take measures against “the age of instant communication” which results in very short attention spans, less loyalty, and low engagement levels, brands are turning to the fragrances standing out among others and considered as modern, remarkable, and even daring. The new generation of fragrances is highly focused on the message and it provides the Y generation with the opportunity to express emotions with the different alternatives that reflect their instant mood changes. The concepts created by establishing a connection between the fragrance industry and creative industries such as art, music, and dance are among the new trends. We continue to explore new fragrance components with new technologies as part of our scientific studies. Because the molecules that create the difference are included in all of the fragrance formulas. Our studies focusing on trends are highly detailed and category-based. We are happy to share these works with the brands interested in our company.
How does BeautyEurasia help your business?
Every year, we participate in around 15 exhibitions and symposiums related to our industry. We reach the industry members, stakeholders, and the end users through different communication channels and we provide them with up-to-date information about our brand and our field of activity and raise awareness regarding the fragrances. As the BeautyEurasia, held in Istanbul, is also an important exhibition for our country, it enables us to welcome all of our visitors as a host and meet the companies that we supply a number of products for three days.
What are your expectations from the exhibition?
We wish to have a promotional organization which creates a productive environment that brings together reputable producers and buyers from domestic and foreign markets and enables us to meet more foreign visitors, potential buyers, and brands in order to increase our export sales.